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Lure fishing involves using artificial baits, or lures, to attract and catch fish. It's a technique that relies on mimicking the appearance and movement of prey to entice fish to strike. Different lures mimic various types of prey, such as fish, insects, or small animals. The choice of lure depends on the target species, water conditions, and the angler's preferences.
But Remember in this type of fishing confidence is key. We like to keep things as simple as they can be match the hatch is a saying most lure anglers would have herd before - keeping your lure the same imitation to the bait fish in the area you are fishing will give you the best outcome.
Free shipping on orders over £100* Excludes Highlands, Islands & Northern Ireland. T&Cs apply. Klarna available.
Exclusive Special Deals
Enjoy up to 5% back in store credit — your loyalty account activates automatically after your first purchase.