Samson Shad Lure – Long Casting Sub-Surface Sinking Lure

The Samson Shad is a premium-quality, handcrafted sinking fishing lure designed for exceptional casting distance, realistic baitfish movement and outstanding durability when targeting predatory saltwater species.

Designed to imitate a fleeing or injured baitfish, the Samson Shad produces an enticing, erratic swimming action that can trigger aggressive strikes from bass, pollock and other predatory fish.

Its versatile design allows anglers to work the lure just beneath the surface, retrieve it through deeper water or create an exciting walk-the-dog action with gentle rod tip movements.

Featuring a strong through-wired construction, heavy-duty treble hooks and a precision-weighted body, the Samson Shad is built to withstand demanding saltwater fishing conditions.

Whether casting from rocky headlands, fishing open beaches or targeting feeding predators from a boat, the Samson Shad delivers exceptional versatility and reliable performance.

Key Features

• Exceptional Casting Distance – Precision-weighted and streamlined for long casts, even in strong onshore winds.

• Sub-Surface Sinking Design – Can be worked just beneath the surface or allowed to sink to reach deeper-feeding fish.

• Realistic Baitfish Action – Produces erratic side-to-side movements that imitate an injured or fleeing baitfish.

• Walk-the-Dog Action – Easily worked with gentle rod tip movements and a slow to medium retrieve.

• Strong Vibrating Action – Faster retrieves and sharp pulls create powerful vibrations to attract predatory fish.

• Heavy-Duty Through-Wired Construction – Built using high-strength materials for durability and reliability.

• Quality Treble Hooks – Fitted with heavy-duty hooks for secure hook-ups.

• Handcrafted Design – Precision lathe-turned to help minimise tumbling during casting.

• Versatile Fishing Applications – Suitable for shore fishing, boat fishing and targeting a wide variety of saltwater predators.

Available Sizes & Weights

Weights are specified without hooks and split rings. Select your preferred size and colour from the available options.

Target Species

• Bass

• Pollock

• Mackerel

• Bluefish

• Tuna

• Kingfish

• Giant Trevally (GT)

• Sea Trout

• Other predatory saltwater species

How to Fish the Samson Shad

The Samson Shad can be worked using several different techniques depending on the fishing conditions and target species.

Walk-the-Dog Retrieve: Use a slow to medium retrieve with gentle taps of the rod tip to create an erratic side-to-side action just below the surface. This is particularly effective when targeting bass.

Fleeing Baitfish Action: Apply stronger pulls of the rod tip followed by short pauses to make the lure dart through the water, imitating a baitfish attempting to escape a predator.

Fast Vibrating Retrieve: Retrieve the lure quickly with occasional sharp movements to create a strong vibrating action that can attract aggressive, fast-moving predators.

Deeper Water Fishing: Allow the lure to sink before beginning your retrieve to work through different depths of the water column. Predatory fish may strike as the lure falls.

Shallow Rocky Ground: Keep the rod tip raised and increase your retrieve speed to work the lure closer to the surface, helping reduce the risk of snagging.

Product Specifications

• Brand: Samson Lures

• Model: Shad

• Lure Type: Sinking Sub-Surface Hard Lure

• Construction: Handcrafted, Precision Lathe-Turned

• Internal Construction: Heavy-Duty Through-Wired

• Hooks: Heavy-Duty Treble Hooks

• Weights: 15g–120g

• Lengths: 62mm–110mm

• Action: Erratic Side-to-Side, Darting and Vibrating

• Recommended Retrieve: Slow, Medium or Fast

• Fishing Style: Saltwater Lure Fishing, Shore Fishing and Boat Fishing

Ideal for UK Bass Fishing

The Samson Shad is an excellent choice for UK lure anglers targeting bass along rocky coastlines, harbour entrances and open beaches.

Its impressive casting distance makes it particularly useful when fishing exposed marks around Portland and the Dorset coastline, while its versatile action allows anglers to adapt their presentation to suit changing tidal and weather conditions.

The Samson Shad combines long-distance casting, exceptional durability and realistic baitfish action, making it a superb addition to any serious saltwater lure angler's tackle collection.